Online Auto Business News

The automotive market is already in full swing after finishing 2011 with a solid result. New car sales topped one million for the second year running and the fourth time on record despite the knocks the market took early in the year with natural disasters both locally and overseas disrupting supply and sales.

Positively though, the market is already predicting new car sales will again surpass the one million mark in 2012. Online will be the major driver of this activity and as a result, it’s more important than ever that your dealership is prepared. Mobile will continue to grow, as will social – your business needs to continue to adapt to these changes. Talk to your account manager about how we can help.

Automated Video continues to move from strength to strength. Launched in the last quarter of 2011, in the few short months the service has been live on carsales.com.au we’ve already seen some fantastic results for dealerships with vehicles displaying Automated Video twice as likely to receive an enquiry as a standard listing.

These simple click-to-play videos are displayed across vehicle listings on carsales.com.au and dealership websites, offering higher visitor engagement and more prominent placement in relevant search results on carsales.com.au. And, it goes without saying; the videos all work perfectly on iPad, iPhone and Android devices too! Speak to carsales about setting up your listings with these dynamic and engaging Automated Videos today. It’s an extremely cost effective way to set you apart from the competition.

We look forward to bringing you and visitors to the carsales network many more exciting product and services announcements throughout the year ahead, but you’ll just have to stay tuned to Online Auto News for updates!

Have a fantastic 2012.

Greg Roebuck
CEO – carsales.com Limited

Welcome to Online Auto Business News for December