Amanda Holly from Carsales WA shares some secrets from high performing WA dealers.

“Do you want a greater success rate and return on investment?

 Do you want to know how some dealers are getting closing ratios of 25-30% on all of their Internet enquiries?

Well, one of their secrets is Autogate Pro.

Autogate Pro is an advanced version of Autogate. As well as having greater reporting functionality, it comes with a range of tools which will save you time and money whilst obtaining greater access to your most valuable target audience - your active prospects!

One of the biggest benefits for dealerships is the ability to use Autogate Pro as a complete enquiry management system. As well as receiving Carsales enquiries, Autogate Pro can also handle enquiries from third party providers. You can also add phone-in and walk-in enquiries to manage all your leads in the one place.

Communication is vital in the lead up to an Internet sale, and Autogate Pro comes with a range of tools to make keeping in contact with your prospects quick and simple.

Email Template Function

These are customised emails that can automatically add the prospect, vehicle and sales person details, so you can email your prospect with literally four clicks of the mouse. This is especially beneficial for sales staff that may not have strong spelling or grammatical skills.  You can now be assured that your potential buyers are receiving professional emails from your dealership.

The Configurable Report

This is exclusive to Autogate Pro and comes with a bulk email function, giving you the ability to email all of your active (or inactive) prospects at once. Imagine sending out a weekly newsletter to all of your active prospects - keeping your dealership’s name in front of potential buyers throughout their research period is vital! This technology is even sophisticated enough to narrow this contact down to a particular make or model. For example, if a Toyota dealer had just bought a large number of Corollas, you could email everyone who had sent an enquiry through on a Corolla within the last 30 days.

Bulk Email from the Inactivity Report

The bulk email function is also available through the Inactivity Report. This report brings up a list of all active leads which have not had an update in the last 14 days. The advantage of this report is that you can send an email to all of these prospects at once to better identify the genuine active leads from those that have gone ‘dead’. Why not send an exclusive offer for the coming weekend with a ‘tear off voucher’?

Enhanced Brochure Features

Another fantastic marketing tool within Autogate Pro is the enhanced brochure function. Through Autogate Pro you can change the colours on the brochure to match your logos, choose whether or not to display price and even add comments. Our most successful dealers make sure every potential buyer receives a brochure for the car they have enquired on.

If you are looking for a way to cut back on your marketing costs, identify what is not working for you and then switch to Autogate Pro.”

If you already subscribe to Autogate Pro and would like to find out how to utilise it to your full advantage, give your Carsales Account Manager a call today.